Case Study

Bespoke SGA Services

Introduction

Enhancing Field Operations & Commercial Processes with b-anywhere by DIS

Bespoke SGA Holdings S.A., one of the fastest-growing Greek FMCG groups, was founded in 2022 by entrepreneur Spyros Theodoropoulos and has rapidly built a strong business ecosystem through strategic acquisitions of leading Greek brands, including ION, Nikas, Lavdas, Ambrosia, 3P Salads, and Hellenic Juices.

Through Bespoke SGA Services, the group manages extensive direct distribution operations across supermarkets, mini markets, kiosks, and retail points throughout Greece, while also providing support services, consulting, and commercial management for the group’s affiliated companies.

In this context, Bespoke SGA partnered with DIS for the implementation of b-anywhere, DIS’s intelligent mobile business platform. Through the implementation, the company gained a fully connected mobile ecosystem that enhances productivity, improves operational visibility, and accelerates decision-making through real-time data and intelligent workflows.

Challenge

Bespoke SGA faced significant operational challenges related to field execution, data accessibility, and coordination between departments:

  • Limited real-time visibility across field operations and commercial activities
  • Delayed access to critical customer and operational information
  • Manual processes reducing productivity and increasing response times
  • Fragmented communication between field teams and back-office departments
  • Difficulty coordinating sales and service activities across multiple locations
  • Need for faster reporting and improved decision-making capabilities
  • Requirement for a scalable mobile platform compatible across multiple devices

Solution

Smart Sales and Real-Time ERP Platform using b-anywhere, ensuring real-time ERP integration, task management tools, automated reporting, and enhanced communication between sales teams and back office.

Digitization and optimization of daily field activities through a unified mobile environment.

Immediate access to customer, sales, and operational information from any location.

Seamless synchronization with ERP systems for centralized and continuously updated business data.

Advanced analytics and intelligent reporting capabilities supporting faster and more targeted decision-making.

Supports Android, iOS, and Windows, ensuring flexibility and optimal use of existing hardware.

Improved the efficiency of field teams by reducing travel time and enhancing the effectiveness of customer visits.

Benefits

The implementation of b-anywhere delivered significant operational and strategic improvements for Bespoke SGA.

Increased Field Team Productivity
Mobile accessibility and workflow automation accelerated daily operations and improved execution efficiency.

Faster Decision-Making
Real-time access to business data improved both the speed and quality of decision-making.

Enhanced Operational Visibility
The company gained better visibility across field activities, customer interactions, and commercial operations.

Improved Customer Responsiveness
Immediate access to information and streamlined workflows improved service quality and responsiveness.

Better Cross-Department Collaboration
Field and back-office teams now operate within a more connected and synchronized environment.

Reduced Manual Processes
Digitization minimized paperwork and reduced operational delays and inefficiencies.

Scalable Digital Infrastructure
A modern mobile platform capable of supporting future growth and operational expansion.

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