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AI for Commerce

Introduction

AI makes shopping personal on every channel. It suggests what each customer may need next, answers shopping questions in plain language and reacts in real time to customer behavior. The result is a better experience and more loyal customers.

That is where DIS connects the customer experience with the back office on one platform. Microsoft Dynamics 365 brings together customer data, finance and supply chain, allowing every channel to work from the same information. Microsoft Dynamics 365 Customer Insights combines customer data for more personalized communication, while Power BI provides real-time visibility into performance.

With deep experience in retail and distribution, DIS serves wholesale, retail, consumer goods, manufacturing and distribution companies. We have delivered Dynamics 365 Finance, Supply Chain Management and Commerce for LC WAIKIKI. As a Microsoft Solutions Partner for Business Applications and Data & AI, we connect the shop front, ERP and AI.

Start with one customer journey. Choose the opportunity that matters most, such as product recommendations or order enquiries. We pilot AI, measure the results and then scale what works. Book an AI workshop to choose your first use case.

Case Studies

LC WAIKIKI, a global fashion retailer with 1,300 stores in 60 countries, uses Microsoft Dynamics 365 Finance, Supply Chain Management and Commerce from DIS as its store network in Greece expands. The case describes a more personalised customer experience, faster decisions and a scalable infrastructure.

Products

Key Benefits

87% of Frontier Firms, the companies that run AI inside core work, report stronger brand differentiation from AI, against 21% of slow adopters.-IDC InfoBrief for Microsoft, 2025

76% get frustrated when they do not get them.-McKinsey & Company, 2026

Faster-growing companies drive 40% more of their revenue from personalisation than slower-growing ones.-McKinsey & Company, 2026

Ralph Lauren’s Ask Ralph, built on Azure OpenAI in Foundry Models, gives shoppers outfits, styling tips and gift ideas through conversation.-Microsoft customer story: Ralph Lauren, 2025

Real-time reporting, inventory tracking and demand forecasting run in the same system as the shop front.-DIS case study: LC WAIKIKI

AI surfaces what customers may need next, for an individual or a whole segment.-Microsoft AI Decision Brief, 2026

Get started now with DIS

Contact us for AI for Commerce

Transforming tomorrow, together.

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