Case Study
Introduction
LIAFARM is one of the largest and most historic pharmaceutical wholesalers in Greece, with more than 65 years of presence in the pharmaceutical distribution sector and a member of the Stroumsas Business Group. Headquartered in Pylea, Thessaloniki, and operating state-of-the-art 10,000 m² logistics facilities, the company serves approximately 2,500 pharmacies daily across 36 prefectures in Greece, performing up to 6 delivery routes per day and covering more than 20,000 kilometers daily.
As part of its continuous growth strategy and the need for greater operational agility, real-time operations and supply chain optimization, Liafarm selected as its strategic partner for the implementation of a comprehensive Vertical Solution in the Cloud for the Healthcare & Pharmaceutical sector.
The solution was based on Microsoft Dynamics 365 Finance & Supply Chain Management and the b-anywhere mobile platform by DIS, creating a unified digital ecosystem for financial management, inventory control, logistics, distribution and field sales operations.
Challenge
Liafarm needed to manage a complex and rapidly growing operational environment with increased demands across pharmaceutical distribution processes.
The existing technological infrastructure could no longer effectively support the company’s continuous growth, complex operational requirements and strategic expansion plans.
Solution
Unified financial management, logistics, inventory and supply chain operations within a single cloud platform.
Optimized warehouse operations and inventory management with real-time visibility.
Advanced inventory planning and demand forecasting capabilities for more efficient distribution operations.
Integrated monitoring and coordination of logistics partners and distribution activities.
Enabled field sales teams with mobile access to orders, customers and Ex-Van invoicing capabilities.
Advanced dashboards, reporting and real-time analytics for financial and operational data.
Leveraged artificial intelligence to support operational planning and decision-making processes.
Benefits
✔ Faster order processing
Daily operations became significantly faster and more efficient through automation.
✔ Optimized inventory and distribution management
The company achieved improved planning accuracy and greater supply chain control.
✔ Real-time operational visibility
Management gained immediate access to critical business data and KPIs for faster decision-making.
✔ Enhanced mobility for field sales teams
Sales operations now run with real-time data access and increased productivity.
✔ Reduced manual processes
Automation significantly minimized administrative workload and operational bottlenecks.
✔ Scalable and secure cloud architecture
The new platform provides flexibility, security and readiness for future operational and regulatory requirements.
Useful Information
